Traverse City, Michigan
Your local Highstreet agents in Traverse City, providing insurance for families and businesses in Grand Traverse, Leelanau and Kalkaska Counties, and throughout Northern Michigan.

Highstreet Insurance & Financial Services Office Information
305 West Front Street, Suite 201
Traverse City, MI 49684
8am - 5pm
Sat & Sun
Closed

Your local Highstreet agents in Traverse City.
Your local Highstreet agents in Traverse City, providing insurance for families and businesses in Grand Traverse, Leelanau and Kalkaska Counties, and throughout Northern Michigan.
We’ve been part of the Northern Michigan community for more than 25 years, and we understand the lifestyles, businesses and risks unique to this region. We’ve been a Highstreet agency since 2018, previously known as Peterson McGregor & Associates. Today, your same local team has the support of our Highstreet network of national specialists and access to a wider range of insurance options.



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For billing, payments, claims and policy changes, please log in to your client portal.
Local understanding. National expertise.
As part of Highstreet, we offer comprehensive personal and business insurance and more, in addition to our local expertise in Traverse City.

Commercial Marine
Commercial marinas, boat rentals, charters and other businesses built around Lake Michigan need the right coverage to protect against losses. Our industry experts can help you protect your property, staff and guests from losses.

Vacation Homes
Your lake house or cabin in the woods may require special insurance for risks associated with occasional occupancy or isolated location. We’ll help you find the right coverage, including for if you rent it out.

Employee Benefits
Michigan businesses of any size can use a competitive benefits plan as an HR strategy to hire and keep the right team. Nonprofits and public entities have similar needs. We can help you create a customized plan.

Manufacturing Insurance
Your manufacturing business, large or small, requires an insurance plan built with the same care and professionalism as your products. We’ll help you put together a plan that protects your operations, your team and your customers.

Cyber Liability
Any business or organization in Michigan can be the target of criminal hackers who want to steal your sensitive data and hold your business for ransom or commit fraud. Our cyber liability experts will help you understand the risks and access the right coverage.
Frequently asked questions about our insurance coverage.
Personal boat insurance is not legally required by State law. However, if you use a marina you may be required to carry liability coverage, and if you lease or finance your vessel, you may need extra coverage. Learn more
Yes. Campgrounds have a number of coverage needs to protect clients, staff, property and systems. We can help you find the right insurance plan to protect your business as well as your guests. Learn more
Although Michigan does not legally require snowmobile insurance, it’s a good idea to have a dedicated policy to protect yourself against liability, theft, and damage. Especially if you use public trails. Learn more
Local businesses have the same basic commercial insurance needs as any other, including property, liability and more. We can help you build the right coverage plan for your unique business. Learn more
Any farming operation, of any size, needs insurance to cover property, crops and livestock. If your orchard also welcomes tours or other guests, you will want to be covered for liability as well. Learn more